Public Relations and Advertising

Communication & Journalism · federal classification: Public Relations, Advertising, and Applied Communication

Public Relations and Advertising graduates with a bachelor's typically earned about $60,608, measured a few years after finishing (median across US programs, College Scorecard).
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Median earnings by degree level

Earnings range across schools, by degree levelEach row is a degree level: the bar is the middle half of schools' program medians (25th to 75th percentile) and the dot is the overall median. Certificate median $44,556, $31,473 to $59,628; Bachelor's median $60,608, $53,003 to $67,850; Master's median $77,547, $61,526 to $88,382.$31k$60k$88kCertificate$44,556Bachelor's$60,608Master's$77,547
DegreeMedian earningsTypical rangeSchoolsClear the bar
Undergraduate Certificate or Diploma$44,556$31,473 to $59,6281155%
Bachelor's Degree$60,608$53,003 to $67,85020496%
Master's Degree$77,547$61,526 to $88,38239100%

"Clear the bar" is the share of programs whose graduates out-earn a typical high-school graduate (the federal earnings-premium test). Typical range is the 25th to 75th percentile of program medians.

Job outlook

Projected employment growth +4% (2024 to 2034), about 157,000 openings a year across the occupations this field commonly leads to.

OccupationMedian payGrowthOpenings/yr
Training and Development Specialists$65,850+10.8%43,900
Public Relations Specialists$69,780+4.8%27,600
Human Resources Managers$140,030+5%17,900
Fundraisers$66,490+4.3%10,200
Editors$75,260+0.6%9,800
Health Education Specialists$63,000+4.5%7,900

Occupation pay and outlook: U.S. Bureau of Labor Statistics (OEWS wages, Employment Projections). A field maps to several occupations, and the same occupations serve many majors, so these are the jobs this major commonly leads to, not positions reserved for its graduates; the openings should not be added up across majors.

Earnings source: U.S. Department of Education College Scorecard (release 2026-06-10), median earnings of graduates measured up to four years after completing. Figures describe past graduates and are never a promise. Method: methodology. Report an error.