Marketing
Business & Management
Median earnings by degree level
| Degree | Median earnings | Typical range | Schools | Clear the bar |
|---|---|---|---|---|
| Undergraduate Certificate or Diploma | $67,956 | $53,268 to $69,528 | 6 | 83% |
| Associate's Degree | $44,891 | $39,172 to $50,267 | 25 | 84% |
| Bachelor's Degree | $65,696 | $57,954 to $72,518 | 513 | 100% |
| Master's Degree | $76,368 | $62,642 to $94,966 | 51 | 100% |
"Clear the bar" is the share of programs whose graduates out-earn a typical high-school graduate (the federal earnings-premium test). Typical range is the 25th to 75th percentile of program medians.
Job outlook
Projected employment growth +6% (2025 to 2035), about 195,800 openings a year across the occupations this field commonly leads to.
| Occupation | Median pay | Growth | Openings/yr |
|---|---|---|---|
| Market Research Analysts and Marketing Specialists | $78,760 | +7% | 82,000 |
| Sales Managers | $148,270 | +4.5% | 47,300 |
| Marketing Managers | $166,790 | +6.9% | 34,000 |
| Fundraisers | $72,550 | +5.5% | 10,000 |
| Web and Digital Interface Designers | $104,000 | +6% | 8,300 |
| Business Teachers, Postsecondary | $99,080 | +5.9% | 7,600 |
Occupation pay and outlook: U.S. Bureau of Labor Statistics (OEWS wages, Employment Projections). A field maps to several occupations, and the same occupations serve many majors, so these are the jobs this major commonly leads to, not positions reserved for its graduates; the openings should not be added up across majors.
Where this is studied
The 8 colleges where the most students complete a marketing program, of 1,048 that report one. Ordered by number of completions only: this is where people study it, not a judgement about where to.
- The University of Alabama
- Florida State University
- Southern New Hampshire University
- University of Cincinnati-Main Campus
- Florida International University
- Western Governors University
- Ohio State University-Main Campus
- Arizona State University Campus Immersion
Earnings source: U.S. Department of Education College Scorecard (release 2026-06-10), median earnings of graduates measured up to four years after completing. Figures describe past graduates and are never a promise. Method: methodology. Report an error.