Marketing
Business & Management
Median earnings by degree level
| Degree | Median earnings | Typical range | Schools | Clear the bar |
|---|---|---|---|---|
| Undergraduate Certificate or Diploma | $67,956 | $53,268 to $69,528 | 6 | 83% |
| Associate's Degree | $45,620 | $40,533 to $51,824 | 30 | 87% |
| Bachelor's Degree | $66,040 | $58,280 to $73,538 | 548 | 100% |
| Master's Degree | $76,368 | $62,642 to $94,966 | 51 | 100% |
"Clear the bar" is the share of programs whose graduates out-earn a typical high-school graduate (the federal earnings-premium test). Typical range is the 25th to 75th percentile of program medians.
Job outlook
Projected employment growth +5% (2024 to 2034), about 204,300 openings a year across the occupations this field commonly leads to.
| Occupation | Median pay | Growth | Openings/yr |
|---|---|---|---|
| Market Research Analysts and Marketing Specialists | $76,950 | +6.7% | 87,200 |
| Sales Managers | $138,060 | +4.7% | 49,000 |
| Marketing Managers | $161,030 | +6.6% | 34,300 |
| Fundraisers | $66,490 | +4.3% | 10,200 |
| Web and Digital Interface Designers | $98,090 | +7% | 9,100 |
| Business Teachers, Postsecondary | $97,270 | +5.7% | 8,100 |
Occupation pay and outlook: U.S. Bureau of Labor Statistics (OEWS wages, Employment Projections). A field maps to several occupations, and the same occupations serve many majors, so these are the jobs this major commonly leads to, not positions reserved for its graduates; the openings should not be added up across majors.
Earnings source: U.S. Department of Education College Scorecard (release 2026-06-10), median earnings of graduates measured up to four years after completing. Figures describe past graduates and are never a promise. Method: methodology. Report an error.